Set Fire

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I haven’t seen someone get this up in arms about book burning since Annie Kinsella went on a rant during the PTA meeting in Field of Dreams. Leo Burnett Detroit came up with this campaign to save the Troy Library. Setting fire to not books, but votes. Genius. I hope to one day work at a place that does work like this. Via I Believe in Advertising

Advertising Agency: Leo Burnett, Detroit, USA
Global Executive Creative Director: Peter McHugh
Creative Director: Glen Hilzinger, Bob Veasey
Creative Services Director: Tony Booth
Operations Director: Rick Bennington
Copywriters: Rob Thiemann, Mike Davis
Creative Technologist: John McClaire
Producers: Jennie Hochthanner, Erik Zaar

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