Absolutely adore this campaign from P&G while at the same time cringing a bit. It’s powerful message comes to life during interviews with young girls. It makes us “big” girls feel extremely embarrassed and in turn, changes the way you’ll ever hear the phrase “like a girl” again.
Bus shelters are not exactly the most inviting spaces on the block. Which is why I absolutely adore brands and venues that turn them into something enticing. Stouffer’s did it a few years ago when they transformed a shelter with the warm feeling you get from eating their product. Or the taste of the Maharaja royal courts complete with seating.
The latest from a museum in town perfectly captures the “typical” look of a bus shelter, but with a bit more fun (those rotating ads aren’t fooling anyone, if anything, they scare you while flipping). I love the way the “revealed” ad offers admission discounts aside from the exhibition information.
I think there’s one shelter a bit up the street from my usual stop, so I may just have to wander over with a penny in my pocket and go scratch off some frustrations from the day while helping unveil an ad. Well done MCA Chicago.
It’s no secret I am a junkie for commercials. But the ones that rely on art cards, the swell of a music and a simple visual…man, those are the ones that just hit me hard.
This latest from Guinness is no exception. They had a stellar one a while back about basketball and this one is about Biathletes and the Olympics. As Guinness is not an Olympic Sponsor, the ad will be “banned” tomorrow in regulation with IOC. Which is a huge shame. It’s a stunningly beautiful ad. Cue the tears.
Spot: “Barnes Sisters”
Agency: BBDO New York
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Tom Darbyshire
ACD/Copywriter: Jon Yasgur
ACD/Art Director: Jim Cancelliere
Director of Integrated Production: Dave Rolfe
Producer: Whitney Collins
Editorial/Animation: My Active Driveway
Creative Director: Steve Choo
Music: Andrew Knox Music
Ever since working abroad in Ireland six years ago (REALLY?!), I’ve had a major, major love affair with any and all things Irish. Though I never realized this love affair had started much earlier after seeing Waking Ned Devine with a friend and her Mom. I’m not sure what prompted us to see this film, but we did. And I loved it and more importantly, the soundtrack. In particular, the song “The Parting Glass” was something I found myself continually listening to, and still do today (Meryl Streep’s singing at amFAR is sublime).
While I find myself clicking on any and all advertisements and creative work that has any Ireland connection, this ad for Tullamore Dew Whiskey made my morning. Using that song I oh so love, the scenery that’s simply divine, a rainy day and some lads.
When you combine two of my favorite things–movies and superb advertising–I cannot look away. This genius screening of Pixar’s Planes from Disney and a Dutch airline KLM is perfection. It shows that without an unforgettable experience, you don’t really have much to stand apart from everyone today. And why no detail should go overlooked (I mean, the outside atmosphere to this piece?!).
The fact it’s strictly for little kids is stellar. There is magic in the power of flight, even when you’re grounded.
Brands doing campaigns that don’t feature their product(s) front and center is my kryptonite. You know, those brands that put on an event, show or stunt just because they can. And they want to brighten consumers’ days.
Seeing advertising gone good affirms my decision to get into this business. Yes, it’s money-hungry and sometimes just full of gimmicks. And then something like this comes along. When a company or brand doesn’t worry about the ROI for themselves, but rather just about the consumer base as a whole, it’s very reassuring. And inspiring. Because in the end, we’re all in this crazy world together.
Here, UTEC (a university in Peru) decided to put a recruitment billboard up. And to show the capabilities of learnings from this school, the billboard collected water from the air and turned it into drinking water for the whole community.