World’s Toughest Job

I saw a few people on Facebook link this video and even more on Twitter calling it out. I finally caved and watched it.

And I’m oh so happy I did. Via Ad Freak

Here’s the job description containing roles and responsibilities.

Best Buds

Hands down one of the better commercials I’ve seen in a long, long time.

Robinsons juice by BBH London.

Via AdFreak

Grabbing the Pulse of Doctors

I had this strong urge to be a doctor when I would put on my scrubs and watch ER. Then I learned that schooling never seems to end, I’m not really down with biology and up until recently, I was terrified of needles (still no pierced ears).

After all time, I’ve never once thought of being a doctor or nurse again. I felt confident in my career choice. Then I saw this ad from Africa Health Placements and found myself wishing I was part of the target demographic so I could receive this call.

African doctors leave Africa for openings elsewhere, leaving some serious holes in the medical profession. To help grab the attention and lure doctors, Africa Health Placements enlisted Boomtown to create the following mailer. I’m not a doctor, yet I find myself wishing I could submit an application. Kudos to Boomtown.

Via Ad Freak

Ads Worth Mentioning

Seeing as I’m in the ad industry (to some respect), I’ve always enjoyed skimming Ad Freak and I Believe in Advertising every morning. It’s really fascinating to see what other countries can get away with as well as grab some creative ideas from the site for your own projects. Here are 2 I really, really loved this week:

1) Kontext Foreign Language School

To promote learning languages, they set up this billboard in a movie theatre. It said, in German, “Get a free cup of coffee at the concession stand.” Those who read German made their way to concessions. Once in the theatre and the movie began, with the translation of the sign outside and the message “You just missed a free coffee. It’s worth it to know foreign languages.”

2) All Blacks Rugby Team

When we were abroad, Amber and I stumbled into a pub upon getting off the bus in Galway. We then met a table of adorable lads who were there watching the rugby game. But not any rugby game, the All Blacks team from New Zealand. I still don’t understand rugby, but every time I think of rugby I think of this team. And this promo that they made for the upcoming season is crazy good.