Absolutely adore this campaign from P&G while at the same time cringing a bit. It’s powerful message comes to life during interviews with young girls. It makes us “big” girls feel extremely embarrassed and in turn, changes the way you’ll ever hear the phrase “like a girl” again.
Agency: Leo Burnett (Chicago, London, Toronto)
This is just pure awesome, insane and genius. I think it just goes to show, it’s all about the experience. And I can assure you, if I was in this store and a person holding Red Stripe was responsible for this great moment, I too would quickly grab one.
Via AdFreak The finished video is below, though the behind-the-scenes is worth a look.
Ever since Treasure Island Music Festival in 2011, I have been in love with Silent Discos. They’re a dance party, where only a select few know what’s going on. To participate, you throw on the headphones and then you can hear the music and DJ. You start movin’ and groovin’ and singin’ along. For those walking by, you look completely ridiculous. All they see are you rockin’ out, shuffling your feet on the ground and humming off key. Needless to say, I was hooked from the get go.
And to be honest, Amanda and I silent disco bomb Celia in her cube at least once a month to brighten up her day (and let’s be honest, it brightens ours too). Celia joins right in with the dancing and tries to guess the song we’re listening to (shockingly, she’s often guessed the jam. She gets us.).
And finally, a brand has taken the silent disco party and used it as a stunt. I’m sold.
Via I Believe in Advertising
Technically, this isn’t an ad–it’s an annual report. Seeing as I used to write these bad boys, I know how labor some and (yawn) dull they can be. Congrats to Austria Solar trade for bringing a new light on that heavy reading. Via AdWeek
I love board games. I love words. And I love pop culture. Naturally, I love these. via I Believe in Advertising
To spice up today’s Ad of the Day, picked out a video and a print one. Both are stellar and will get a little chuckle out of you.
First up, LOVEFiLM’s ad on Harry Potter characters for their “Love in all shapes and sizes” campaign. Really like the lightning bolt under Harry’s name. And Hagrid’s scrawl. Other ones included in the campaign include character run downs of Lord of the Rings and Star Wars. via I Believe in Advertising
My second ad find is from a Cincinnati designer Adam Ladd and his daughter. He sat her down and had her analyze famous brand logos. Her answers are spot on, totally off mark and pretty funny. Though her voice sounds suspiciously like Marcel the Shell… The song in the background quickly grabbed my attention, thought it was an Augustana song I’ve never heard of, it’s Phil Wickham’s “Eden.” via AdFreak
This is the best movie poster I’ve seen in a long, long while.