Tag Archives: ad

World’s Toughest Job

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I saw a few people on Facebook link this video and even more on Twitter calling it out. I finally caved and watched it.

And I’m oh so happy I did. Via Ad Freak

Here’s the job description containing roles and responsibilities.

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Location, Location, Location

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When you combine two of my favorite things–movies and superb advertising–I cannot look away. This genius screening of Pixar’s Planes from Disney and a Dutch airline KLM is perfection. It shows that without an unforgettable experience, you don’t really have much to stand apart from everyone today. And why no detail should go overlooked (I mean, the outside atmosphere to this piece?!).

The fact it’s strictly for little kids is stellar. There is magic in the power of flight, even when you’re grounded.

Via Advertising Age

 

Grabbing the Pulse of Doctors

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I had this strong urge to be a doctor when I would put on my scrubs and watch ER. Then I learned that schooling never seems to end, I’m not really down with biology and up until recently, I was terrified of needles (still no pierced ears).

After all time, I’ve never once thought of being a doctor or nurse again. I felt confident in my career choice. Then I saw this ad from Africa Health Placements and found myself wishing I was part of the target demographic so I could receive this call.

African doctors leave Africa for openings elsewhere, leaving some serious holes in the medical profession. To help grab the attention and lure doctors, Africa Health Placements enlisted Boomtown to create the following mailer. I’m not a doctor, yet I find myself wishing I could submit an application. Kudos to Boomtown.

Via Ad Freak

Ad of the Day

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“Life Less Serious” campaign from Chupa Chups. Set in the business district of Amsterdam, people stopped by to chalk it up throughout their day. Young and old just couldn’t resist.

Such an easy concept, pretty cheap (I mean, how much does chalk go for these days?), great brand awareness and more importantly, a feel good message.

 

Quickie: Ad of the Day

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I know this spot seems a bit creepy, but I just cannot get enough of it. Since we work with Sony, I’m always interested to see what other agency’s on record do for them. And this is a great take on their slogan “Make.Believe”. The Saatchi & Saatchi Argentina office put this together, which is interesting given the song selection I think. Thoughts?

Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Director: Joaquin Espagnol, Miguel Usandivaras
Agency Executive Producer: Adrian Aspani
Producer: Lucila D’amico
Account Director: Joseph Baide
Executive Account : Reinier Suarez
Regional Account Coordinator: Ana Bogni
Production Company: Garlic
Director: Marcelo Burgos
Executive Producer: Alvaro Gorospe/Irene Nuñez Palma
Post Production Company: Serena
Sound Company: Sonomedia
Song: “Young at Heart” by Frank Sinatra
Advertiser’s Supervisor : Mark Stanley/Rossana Schach