Absolutely adore this campaign from P&G while at the same time cringing a bit. It’s powerful message comes to life during interviews with young girls. It makes us “big” girls feel extremely embarrassed and in turn, changes the way you’ll ever hear the phrase “like a girl” again.
Via AdWeek
Agency: Leo Burnett (Chicago, London, Toronto)
This ad today took hold of my attention for 2 reasons:
1) Arrows + trees = Rough day for nature
2) You can allot a portion of your government taxes to charities?! Portugal, you’re on to something.
Despite the fact I’ve never had any desire to visit Norway, this commercial makes me want to hop a plane to see this scenery, wear sweaters and hang with Grandpa Norm. And of course, fly on Widerøe Airlines.
via AdFreak
Agency: McCann Oslo
Director: Marius Holst (Side note, he directed one of my favorite films from the Film Fest, King of Devil’s Island)
Coca-Cola has some of the coolest stunts out there, centered around vending machines. We’re all familiar with the Happiness Machine, but this one has got to be my favorite.
About six months ago, Maggie told me about this website I just had to get on and start using: Pinterest. At first, I was confused how I could use the site and what it all really meant. But today, I’m a huge believer and find myself continually checking in to see what’s going on. There’s really no boundaries to what the site can be, seeing as you determine how you want to use it every time you create a board for your pins. I find the site is definitely more of an inspiration source, which is why when I saw this latest campaign from Kotex, I just wanted to get up and cheer. Finally, a brand doing something truly original with this still-in-beta site.
To celebrate National Women’s Inspiration Day, Kotex took to people’s Pinterest boards and created gift boxes for them based on the things they pinned. Then they sent these boxes out and as you’re probably guessing, all the recipients took to social media to share their boxes with others.
I’m pining for more campaigns like this.
via AdFreak
I love board games. I love words. And I love pop culture. Naturally, I love these. via I Believe in Advertising
To spice up today’s Ad of the Day, picked out a video and a print one. Both are stellar and will get a little chuckle out of you.
First up, LOVEFiLM’s ad on Harry Potter characters for their “Love in all shapes and sizes” campaign. Really like the lightning bolt under Harry’s name. And Hagrid’s scrawl. Other ones included in the campaign include character run downs of Lord of the Rings and Star Wars. via I Believe in Advertising
My second ad find is from a Cincinnati designer Adam Ladd and his daughter. He sat her down and had her analyze famous brand logos. Her answers are spot on, totally off mark and pretty funny. Though her voice sounds suspiciously like Marcel the Shell… The song in the background quickly grabbed my attention, thought it was an Augustana song I’ve never heard of, it’s Phil Wickham’s “Eden.” via AdFreak
I’m really thankful I work in event marketing so I can pitch ideas like this for clients:
They took pics of the audience members and embedded them in the promo commercial. Totally awesome concept!
What I love most about this, is when the team called the phone and whoever answered (passerby), won a prize.
I’m so ready for the next company brainstorm session.
From Eurostar comes When Was the Last Time… focusing on London. I just love how the pictures on these ads say so much, requiring little text. As always, found these on I Believe in Advertising. Here’s my fav of the four:
Eurostar is basically the bullet train of Europe. So jealous.
I’ve always loved Volkswagen’s ad. And seeing as the first car I ever drove (RIP Judy the Jetta, wherever you may be), I have an insanely large soft spot for the company. Especially when they come up with cool initiatives like The Fun Theory
They’re at it again this time with See Film Differently. They go in to a famous movie scene that stands today and film. It’s pretty hilarious. My favorite is this Ghostbusters one. The ending quip is priceless.
Be sure to check out the one from When Harry Met Sally at Katz’s Deli. The narrator deadpans some laughter your way. Can’t wait to see what Volkswagen comes up with next.
Hanna (Non)Tana 