Absolutely adore this campaign from P&G while at the same time cringing a bit. It’s powerful message comes to life during interviews with young girls. It makes us “big” girls feel extremely embarrassed and in turn, changes the way you’ll ever hear the phrase “like a girl” again.
Agency: Leo Burnett (Chicago, London, Toronto)
Bus shelters are not exactly the most inviting spaces on the block. Which is why I absolutely adore brands and venues that turn them into something enticing. Stouffer’s did it a few years ago when they transformed a shelter with the warm feeling you get from eating their product. Or the taste of the Maharaja royal courts complete with seating.
The latest from a museum in town perfectly captures the “typical” look of a bus shelter, but with a bit more fun (those rotating ads aren’t fooling anyone, if anything, they scare you while flipping). I love the way the “revealed” ad offers admission discounts aside from the exhibition information.
I think there’s one shelter a bit up the street from my usual stop, so I may just have to wander over with a penny in my pocket and go scratch off some frustrations from the day while helping unveil an ad. Well done MCA Chicago.
From Classic Color
Coca-Cola has some of the coolest stunts out there, centered around vending machines. We’re all familiar with the Happiness Machine, but this one has got to be my favorite.
I’ve always loved Volkswagen’s ad. And seeing as the first car I ever drove (RIP Judy the Jetta, wherever you may be), I have an insanely large soft spot for the company. Especially when they come up with cool initiatives like The Fun Theory
They’re at it again this time with See Film Differently. They go in to a famous movie scene that stands today and film. It’s pretty hilarious. My favorite is this Ghostbusters one. The ending quip is priceless.
Be sure to check out the one from When Harry Met Sally at Katz’s Deli. The narrator deadpans some laughter your way. Can’t wait to see what Volkswagen comes up with next.
I know this spot seems a bit creepy, but I just cannot get enough of it. Since we work with Sony, I’m always interested to see what other agency’s on record do for them. And this is a great take on their slogan “Make.Believe”. The Saatchi & Saatchi Argentina office put this together, which is interesting given the song selection I think. Thoughts?
Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Director: Joaquin Espagnol, Miguel Usandivaras
Agency Executive Producer: Adrian Aspani
Producer: Lucila D’amico
Account Director: Joseph Baide
Executive Account : Reinier Suarez
Regional Account Coordinator: Ana Bogni
Production Company: Garlic
Director: Marcelo Burgos
Executive Producer: Alvaro Gorospe/Irene Nuñez Palma
Post Production Company: Serena
Sound Company: Sonomedia
Song: “Young at Heart” by Frank Sinatra
Advertiser’s Supervisor : Mark Stanley/Rossana Schach