Absolutely adore this campaign from P&G while at the same time cringing a bit. It’s powerful message comes to life during interviews with young girls. It makes us “big” girls feel extremely embarrassed and in turn, changes the way you’ll ever hear the phrase “like a girl” again.
Via AdWeek
Agency: Leo Burnett (Chicago, London, Toronto)
I saw a few people on Facebook link this video and even more on Twitter calling it out. I finally caved and watched it.
And I’m oh so happy I did. Via Ad Freak
Here’s the job description containing roles and responsibilities.
Bus shelters are not exactly the most inviting spaces on the block. Which is why I absolutely adore brands and venues that turn them into something enticing. Stouffer’s did it a few years ago when they transformed a shelter with the warm feeling you get from eating their product. Or the taste of the Maharaja royal courts complete with seating.
The latest from a museum in town perfectly captures the “typical” look of a bus shelter, but with a bit more fun (those rotating ads aren’t fooling anyone, if anything, they scare you while flipping). I love the way the “revealed” ad offers admission discounts aside from the exhibition information.
I think there’s one shelter a bit up the street from my usual stop, so I may just have to wander over with a penny in my pocket and go scratch off some frustrations from the day while helping unveil an ad. Well done MCA Chicago.
Via AdFreak
From Classic Color
When you combine two of my favorite things–movies and superb advertising–I cannot look away. This genius screening of Pixar’s Planes from Disney and a Dutch airline KLM is perfection. It shows that without an unforgettable experience, you don’t really have much to stand apart from everyone today. And why no detail should go overlooked (I mean, the outside atmosphere to this piece?!).
The fact it’s strictly for little kids is stellar. There is magic in the power of flight, even when you’re grounded.
Via Advertising Age
This ad today took hold of my attention for 2 reasons:
1) Arrows + trees = Rough day for nature
2) You can allot a portion of your government taxes to charities?! Portugal, you’re on to something.
Seeing advertising gone good affirms my decision to get into this business. Yes, it’s money-hungry and sometimes just full of gimmicks. And then something like this comes along. When a company or brand doesn’t worry about the ROI for themselves, but rather just about the consumer base as a whole, it’s very reassuring. And inspiring. Because in the end, we’re all in this crazy world together.
Here, UTEC (a university in Peru) decided to put a recruitment billboard up. And to show the capabilities of learnings from this school, the billboard collected water from the air and turned it into drinking water for the whole community.
Via AdFreak
When I see car commercials, I often roll my eyes. Very few have ever really spoken to me.
But Mercedes-Benz, you managed to do just that (without the help of Jon Hamm).
Mercedes-Benz | The Journey
This is just pure awesome, insane and genius. I think it just goes to show, it’s all about the experience. And I can assure you, if I was in this store and a person holding Red Stripe was responsible for this great moment, I too would quickly grab one.
Via AdFreak The finished video is below, though the behind-the-scenes is worth a look.
Ever since Treasure Island Music Festival in 2011, I have been in love with Silent Discos. They’re a dance party, where only a select few know what’s going on. To participate, you throw on the headphones and then you can hear the music and DJ. You start movin’ and groovin’ and singin’ along. For those walking by, you look completely ridiculous. All they see are you rockin’ out, shuffling your feet on the ground and humming off key. Needless to say, I was hooked from the get go.
And to be honest, Amanda and I silent disco bomb Celia in her cube at least once a month to brighten up her day (and let’s be honest, it brightens ours too). Celia joins right in with the dancing and tries to guess the song we’re listening to (shockingly, she’s often guessed the jam. She gets us.).
And finally, a brand has taken the silent disco party and used it as a stunt. I’m sold.
Absolutely loving this ad from YMCA Vancouver. It’s simple, full of facts and causes you to wonder what will happen if we continue ignoring. Via I Believe in Advertising
Hanna (Non)Tana 