Absolutely adore this campaign from P&G while at the same time cringing a bit. It’s powerful message comes to life during interviews with young girls. It makes us “big” girls feel extremely embarrassed and in turn, changes the way you’ll ever hear the phrase “like a girl” again.
Agency: Leo Burnett (Chicago, London, Toronto)
I saw a few people on Facebook link this video and even more on Twitter calling it out. I finally caved and watched it.
And I’m oh so happy I did. Via Ad Freak
Here’s the job description containing roles and responsibilities.
Bus shelters are not exactly the most inviting spaces on the block. Which is why I absolutely adore brands and venues that turn them into something enticing. Stouffer’s did it a few years ago when they transformed a shelter with the warm feeling you get from eating their product. Or the taste of the Maharaja royal courts complete with seating.
The latest from a museum in town perfectly captures the “typical” look of a bus shelter, but with a bit more fun (those rotating ads aren’t fooling anyone, if anything, they scare you while flipping). I love the way the “revealed” ad offers admission discounts aside from the exhibition information.
I think there’s one shelter a bit up the street from my usual stop, so I may just have to wander over with a penny in my pocket and go scratch off some frustrations from the day while helping unveil an ad. Well done MCA Chicago.
From Classic Color
When you combine two of my favorite things–movies and superb advertising–I cannot look away. This genius screening of Pixar’s Planes from Disney and a Dutch airline KLM is perfection. It shows that without an unforgettable experience, you don’t really have much to stand apart from everyone today. And why no detail should go overlooked (I mean, the outside atmosphere to this piece?!).
The fact it’s strictly for little kids is stellar. There is magic in the power of flight, even when you’re grounded.
Via Advertising Age
This ad today took hold of my attention for 2 reasons:
1) Arrows + trees = Rough day for nature
2) You can allot a portion of your government taxes to charities?! Portugal, you’re on to something.
Via I Believe in Advertising
Seeing advertising gone good affirms my decision to get into this business. Yes, it’s money-hungry and sometimes just full of gimmicks. And then something like this comes along. When a company or brand doesn’t worry about the ROI for themselves, but rather just about the consumer base as a whole, it’s very reassuring. And inspiring. Because in the end, we’re all in this crazy world together.
Here, UTEC (a university in Peru) decided to put a recruitment billboard up. And to show the capabilities of learnings from this school, the billboard collected water from the air and turned it into drinking water for the whole community.
When I see car commercials, I often roll my eyes. Very few have ever really spoken to me.
But Mercedes-Benz, you managed to do just that (without the help of Jon Hamm).
Via I Believe in Advertising
Mercedes-Benz | The Journey