It seems the latest rage at the moment is Tumblrs with GIFs that “define” a moment. I won’t lie, I’m addicted. From the #whatshouldwecallme and #soyeahduh to My Life Through Kristen Wiig, I cannot get enough.
But there’s one that just speaks to me on a whole new level: This Advertising Life. I continually find myself going umm yup, totally and complete and utter truth.
Today’s was just so spot on:
every small victory against the client
Anyone out there have any go to Tumblr’s to pick them up throughout the day?
Completely loving this tongue and cheek ad from McCann running in today’s Times and London Mail. Especially that last line of copy (“And with clients who don’t wear quite so much Lycra”). Way to graciously thank a client for a business while grabbing the attention of the masses.
But who’s with me on the depression that’s now happening thanks to the Olympics wrapping?
About six months ago, Maggie told me about this website I just had to get on and start using: Pinterest. At first, I was confused how I could use the site and what it all really meant. But today, I’m a huge believer and find myself continually checking in to see what’s going on. There’s really no boundaries to what the site can be, seeing as you determine how you want to use it every time you create a board for your pins. I find the site is definitely more of an inspiration source, which is why when I saw this latest campaign from Kotex, I just wanted to get up and cheer. Finally, a brand doing something truly original with this still-in-beta site.
To celebrate National Women’s Inspiration Day, Kotex took to people’s Pinterest boards and created gift boxes for them based on the things they pinned. Then they sent these boxes out and as you’re probably guessing, all the recipients took to social media to share their boxes with others.
I’m pining for more campaigns like this.
March, you look simply stunning.
I always get nervous when I come across studies based on professions. Because I get it, I know my field is rough. It’s why 85% of girls at Kansas answered the “What’s Your Major” question with “Journalism!” I know the advertising and public relations fields were super competitive. Which is why I pseudo-switched what I wanted to do for a job. I knew I wanted to do something rooted in journalism, but I didn’t want to be a reporter. I hated writing. I needed other outlets and interactions with people while being allowed to dream up crazy things. Granted, I’m writing a ton, but I appreciate it now. And cannot imagine calling myself anything but a writer.
Came across this infographic and couldn’t help but smile. via The Grindstone
It is written.
I stumbled upon this crazy YouTube video, which led me to check out onehourpersecond.com, a website with alarming facts of how much video is uploaded to YouTube every second. At first, it made me a little worrisome that we spend so much time uploading; causing me to feel overwhelmed with how long it would even take to get through 10% of all of it.
But then it got me thinking, that’s a lot of people’s moments. A lot of triumphs, fails and belly laughs. We’re sharers and want to spread our daily happenings and learnings with others across the nation, oceans and continents. I’d be interested to see how many seconds are spent watching YouTube videos and seeing that paired side-by-side with uploading content.
Because I think it would show we spend more of our time uploading our experiences than watching others do it for us.
via I Believe in Advertising
This ad speaks volumes. And lets me know I’m not the only one out there. via I Believe in Advertising
Corre Cutia Bookstore:
Advertising Agency: Lápisraro Comunicação, Belo Horizonte, Brazil
Creative Directors: Carla Madeira, Cristina Cortez
Art Director: Francisco Valle
Copywriter: Gustavo Costa
Illustrator: Francisco Valle
I’m really thankful I work in event marketing so I can pitch ideas like this for clients:
They took pics of the audience members and embedded them in the promo commercial. Totally awesome concept!
What I love most about this, is when the team called the phone and whoever answered (passerby), won a prize.
I’m so ready for the next company brainstorm session.
I feel like I could have wrote different parts of this.
The coolest part of this ad is the fact we’re rolling out something similar for one of our client’s next year. I’ve never had any desire for a smartphone, but after seeing this, I want one, solely so I can do this. I’ll also then be in London, which is I guess okay too. And this ad basically brings to life Inception which I’m equally okay with. And I promise, proper posts coming soon, life is just moving a mile a minute.