Absolutely adore this campaign from P&G while at the same time cringing a bit. It’s powerful message comes to life during interviews with young girls. It makes us “big” girls feel extremely embarrassed and in turn, changes the way you’ll ever hear the phrase “like a girl” again.
Agency: Leo Burnett (Chicago, London, Toronto)
I generally view myself as a Tin Man. Just a gal completely covered in steel. Hollow inside. Though I show my true colors every now and then. These video finds put me on the brink of tears today. Carley actually cried at my desk after watching the first one.
The Power of Words: I love the way good copy can just strike a chord and punch you in the gut. Well done. And they have accents? Europe continues to be way cooler in their campaigns and I’m running out of reasons why I shouldn’t just pack a bag and move to work with companies like this. Via Celia, the gal who knows I love a good word.
Google Chrome’s Coffee: I will never tire of Google Chrome ads that make you want to weep. These things are like reality rom coms. And I for one will never get enough of them. Via AdWeek
Thanks to Adweek, I stumbled upon a creative initiative I needed, Project Re:Brief. The people at Google (of course) came up with recreating four classic, iconic ads of the past (think TV commercials) and repurpose them for the digital advertising space. They engaged the pioneer visionaries of these classic commercials to sit in and help with the re-imagining effort. What happens next is pretty crazy. The Coca-Cola one was hands down my favorite.
Technically, this isn’t an ad–it’s an annual report. Seeing as I used to write these bad boys, I know how labor some and (yawn) dull they can be. Congrats to Austria Solar trade for bringing a new light on that heavy reading. Via AdWeek