It’s no secret I am a junkie for commercials. But the ones that rely on art cards, the swell of a music and a simple visual…man, those are the ones that just hit me hard.
This latest from Guinness is no exception. They had a stellar one a while back about basketball and this one is about Biathletes and the Olympics. As Guinness is not an Olympic Sponsor, the ad will be “banned” tomorrow in regulation with IOC. Which is a huge shame. It’s a stunningly beautiful ad. Cue the tears.
CREDITS
Client: Guinness
Spot: “Barnes Sisters”
Agency: BBDO New York
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Tom Darbyshire
ACD/Copywriter: Jon Yasgur
ACD/Art Director: Jim Cancelliere
Director of Integrated Production: Dave Rolfe
Producer: Whitney Collins
Editorial/Animation: My Active Driveway
Creative Director: Steve Choo
Music: Andrew Knox Music
Hanna (Non)Tana 