Tag Archives: bookstore

One for the Books

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Yesterday was World Book Night. A day/night where thousands of volunteers pass out 20 copies of a book across 6,000 cities and towns resulting in 500,000 books out to light and non readers. My co-worker Amanda and I signed up to volunteer as Book Givers. The process was pretty simple. You filled out an application and if selected, decided where you wanted to pick up your books (We went to After-Words which just might be my new favorite place in all the land). Then, you hand out your copies.

Amanda handed out Bossypants and I dished out Moneyball. We did a few handouts on our way into work and decided that during lunch we’d stop by the Chicago Fire House nearby and then continue to hand out books around the Loop.

Walking up to the Fire House, we didn’t know what to expect. It was raining, so the doors were all closed. Unsure of our next move, we walked in to Mister Firefighter Chris greeting us. The interaction went a little something like this:

FF Chris: Good afternoon, how can I help you?
Hanna/Amanda: We have books. Here are some books. Thanks!
FF Chris: Oh awesome, come on in. Do you guys want some coffee? How about some pictures?
Hanna/Amanda: Yeapictureswouldbegreatofcourseuhhuh
FF Chris: Here, let me grab some guys we’ll get you helmets.
Hanna/Amanda: start sweating and turning red

Firefighters Reuben and Brian join us and Amanda and I suit up in fireman garb. Amanda’s wearing a jacket, a helmet (Captain’s nonetheless) and carrying hoses on her shoulders. I’m given boots, pants, a helmet and yes, even an ax. We stand around chatting in our attire, take a photoshoot and leave the firehouse huge fans of the Chicago Fire Department.

A little book drop turned into an afternoon pick-me-up neither of us saw coming. Needless to say, the rest of the day’s giving was fun, but didn’t include dress up time.

 

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Real Books

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I know I wrote on how fantastic books are yesterday, but I just couldn’t resist. A Toronto-based bookstore, Type, put this little gem together. Makes me want to hop a plane to Canada just to high five ’em. via Brain Pickings

Ad of the Day: Up All Night

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This ad speaks volumes. And lets me know I’m not the only one out there. via I Believe in Advertising


Corre Cutia Bookstore:

Advertising Agency: Lápisraro Comunicação, Belo Horizonte, Brazil
Creative Directors: Carla Madeira, Cristina Cortez
Art Director: Francisco Valle
Copywriter: Gustavo Costa
Illustrator: Francisco Valle