It’s no secret I am a junkie for commercials. But the ones that rely on art cards, the swell of a music and a simple visual…man, those are the ones that just hit me hard.
This latest from Guinness is no exception. They had a stellar one a while back about basketball and this one is about Biathletes and the Olympics. As Guinness is not an Olympic Sponsor, the ad will be “banned” tomorrow in regulation with IOC. Which is a huge shame. It’s a stunningly beautiful ad. Cue the tears.
Spot: “Barnes Sisters”
Agency: BBDO New York
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Tom Darbyshire
ACD/Copywriter: Jon Yasgur
ACD/Art Director: Jim Cancelliere
Director of Integrated Production: Dave Rolfe
Producer: Whitney Collins
Editorial/Animation: My Active Driveway
Creative Director: Steve Choo
Music: Andrew Knox Music
Despite the fact I’ve never had any desire to visit Norway, this commercial makes me want to hop a plane to see this scenery, wear sweaters and hang with Grandpa Norm. And of course, fly on Widerøe Airlines.
I’ve been counting down the days for the Olympics since the last ones ended. I’m obsessed. And the commercials? Only feed my addiction. Currently loving this one from NIKE that does not feature any athletes. It makes me crave the days of jumping off the high dive–how that was the biggest achievement of the summer and you just felt on top of the world.
I love when it’s Olympics time. I love waking up early, staying up late and taking an interest in sports I generally don’t pay much attention to. I love hearing that music come pouring through the TV and imagining what it must be like to have a gold medal hanging from your neck while your country’s anthem plays.
I love it all.
And I especially love the commercials during this time. Especially when Morgan Freeman does the VO. Via AdWeek