Tag Archives: creative initiative

Re-imagining the Classics


Thanks to Adweek, I stumbled upon a creative initiative I needed, Project Re:Brief. The people at Google (of course) came up with recreating four classic, iconic ads of the past (think TV commercials) and repurpose them for the digital advertising space. They engaged the pioneer visionaries of these classic commercials to sit in and help with the re-imagining effort. What happens next is pretty crazy. The Coca-Cola one was hands down my favorite.