With the paddleball at my desk, I’ve mastered one traditional way of hitting them…up. Then, I received the challenge to master hitting/paddling down. It’s been a struggle. With near eye trauma. And now I’m finally there. Though the Simon Birch face still has a cameo to tell the world I’m not quite sure I’ve got this.
Every year around this time, I feel like most of us start analyzing life. And realizing that all the trips, dinners and other plans we broke over the course of the year in the name of work don’t leave us very fulfilled. I think at times, we put way too much pressure on ourselves, telling ourselves that we simply must get this done. Right at this very second. When often times, at the end of the day, it doesn’t matter.
A journalist for The San Francisco Egotist recently passed away and spent the past year documenting his life and thoughts with cancer. One piece/post in particular has made its way around the advertising sector, “A Short Lesson in Perspective.” It’s worth the read. The full read. I cannot remember the last time I sat at my desk and read something so profound, so moving and so incredibly truthful.
“The creative industry operates largely by holding ‘creative’ people ransom to their own self-image, precarious sense of self-worth, and fragile – if occasionally out of control ego. We tend to set ourselves impossibly high standards, and are invariably our own toughest critics. Most artists and designers I know would rather work all night than turn in a sub-standard job. It is a universal truth that all artists think they a frauds and charlatans, and live in constant fear of being exposed. You don’t have to drive creative folk like most workers. They drive themselves. Just wind ‘em up and let ‘em go.”
About six months ago, Maggie told me about this website I just had to get on and start using: Pinterest. At first, I was confused how I could use the site and what it all really meant. But today, I’m a huge believer and find myself continually checking in to see what’s going on. There’s really no boundaries to what the site can be, seeing as you determine how you want to use it every time you create a board for your pins. I find the site is definitely more of an inspiration source, which is why when I saw this latest campaign from Kotex, I just wanted to get up and cheer. Finally, a brand doing something truly original with this still-in-beta site.
To celebrate National Women’s Inspiration Day, Kotex took to people’s Pinterest boards and created gift boxes for them based on the things they pinned. Then they sent these boxes out and as you’re probably guessing, all the recipients took to social media to share their boxes with others.
I’m pining for more campaigns like this.
I haven’t seen someone get this up in arms about book burning since Annie Kinsella went on a rant during the PTA meeting in Field of Dreams. Leo Burnett Detroit came up with this campaign to save the Troy Library. Setting fire to not books, but votes. Genius. I hope to one day work at a place that does work like this. Via I Believe in Advertising
Advertising Agency: Leo Burnett, Detroit, USA
Global Executive Creative Director: Peter McHugh
Creative Director: Glen Hilzinger, Bob Veasey
Creative Services Director: Tony Booth
Operations Director: Rick Bennington
Copywriters: Rob Thiemann, Mike Davis
Creative Technologist: John McClaire
Producers: Jennie Hochthanner, Erik Zaar
Ira Glass tells us all to just keep on keepin’ on.
“The work you’re making will be as good as your ambitions.” via Brain Pickings
I’m a pretty loyal Kansas basketball fan. Surrounded by those schools that I just loathe: Kentucky and Mizzou. When Kansas played Kentucky either this year, made a bet with Kentucky man, the loser had to wear the winner’s jersey. I lost. And I’m pretty sure wearing a Kentucky jersey burned off a few layers of skin.
Last weekend, made a bet with a Mizzou alum. The stakes: you have to wear your holiday party attire (it’s formal). So I did what any creative gal would do, I figured I could wear a tiara and carry a scepter and wear pearls. Oh, and do it all in a hideous dress in a rock chalk blue hue.
People in the office have finally likened me to a princess. Not sure if I really lost here…
I know this spot seems a bit creepy, but I just cannot get enough of it. Since we work with Sony, I’m always interested to see what other agency’s on record do for them. And this is a great take on their slogan “Make.Believe”. The Saatchi & Saatchi Argentina office put this together, which is interesting given the song selection I think. Thoughts?
Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Director: Joaquin Espagnol, Miguel Usandivaras
Agency Executive Producer: Adrian Aspani
Producer: Lucila D’amico
Account Director: Joseph Baide
Executive Account : Reinier Suarez
Regional Account Coordinator: Ana Bogni
Production Company: Garlic
Director: Marcelo Burgos
Executive Producer: Alvaro Gorospe/Irene Nuñez Palma
Post Production Company: Serena
Sound Company: Sonomedia
Song: “Young at Heart” by Frank Sinatra
Advertiser’s Supervisor : Mark Stanley/Rossana Schach