Out of Thin Air

Seeing advertising gone good affirms my decision to get into this business. Yes, it’s money-hungry and sometimes just full of gimmicks. And then something like this comes along. When a company or brand doesn’t worry about the ROI for themselves, but rather just about the consumer base as a whole, it’s very reassuring. And inspiring. Because in the end, we’re all in this crazy world together.

Here, UTEC (a university in Peru) decided to put a recruitment billboard up. And to show the capabilities of learnings from this school, the billboard collected water from the air and turned it into drinking water for the whole community.

Via AdFreak

A Liz Lemon in the Making

I won’t lie, I resisted 30 Rock for quite some time. In high school, Senior Year Charlar Time in Spanish 4 to be exact, José (that was his Spanish name, his real name was Kyle) said for his Charlar point on the day: “Yo pienso que Felipa es Tina Fey”. Roughly translates to “I think Hanna is Tina Fey.” Yes, my Spanish name was Felipa and I will still answer to it. But ever since this moment, I vowed to not be like Tina Fey. I wanted to be my own person. Then I wised up and realized that homegirl is fantastic. And Kyle/José quite possibly fed me the best compliment I have ever received in my life (and I received a lot of “Well done you”s in Ireland).

Ever since I caught myself up on 30 Rock while living in the desert, I have found I am much like Liz Lemon. And my Jack is every Kansas boy I still hang with (mainly Chris, BLB, Pat and Donovan). Tracy Jordan/Morgan’s character would obviously be Manch.

Came across the best moments of Liz Lemon and Jack today on Hulu. It’s a great 5-minute breather on a hectic Wednesday.

And now that it’s winter, I can’t help but think of the gem Liz Lemon said a couple of seasons ago about the danger of the puffy coats people wear during this time:

“You can do some serious subway flirting before you realize the guy is homeless.”

And I’m pretty sure I earned the nickname of “Manna” from Mike Maniaci after he ate my pudding. I’m sure the moment was something like this: