Seeing advertising gone good affirms my decision to get into this business. Yes, it’s money-hungry and sometimes just full of gimmicks. And then something like this comes along. When a company or brand doesn’t worry about the ROI for themselves, but rather just about the consumer base as a whole, it’s very reassuring. And inspiring. Because in the end, we’re all in this crazy world together.
Here, UTEC (a university in Peru) decided to put a recruitment billboard up. And to show the capabilities of learnings from this school, the billboard collected water from the air and turned it into drinking water for the whole community.
I won’t lie, I resisted 30 Rock for quite some time. In high school, Senior Year Charlar Time in Spanish 4 to be exact, José (that was his Spanish name, his real name was Kyle) said for his Charlar point on the day: “Yo pienso que Felipa es Tina Fey”. Roughly translates to “I think Hanna is Tina Fey.” Yes, my Spanish name was Felipa and I will still answer to it. But ever since this moment, I vowed to not be like Tina Fey. I wanted to be my own person. Then I wised up and realized that homegirl is fantastic. And Kyle/José quite possibly fed me the best compliment I have ever received in my life (and I received a lot of “Well done you”s in Ireland).
Ever since I caught myself up on 30 Rock while living in the desert, I have found I am much like Liz Lemon. And my Jack is every Kansas boy I still hang with (mainly Chris, BLB, Pat and Donovan). Tracy Jordan/Morgan’s character would obviously be Manch.