Tag Archives: Editor

Calling an Editor

Standard

I get that not everything in life is perfect and that people are bound to make mistakes. But how do you make a mistake in just a sentence? This McDonald’s ad from I Believe in Advertising infuriates me to no end. And here’s why:

1) McDonald’s is a single entity. Like one. So the verb of “aren’t” should be the singular “is.”

2) Since the ad uses McDonald’s as a plural noun, then roommate needs to be plural as well. They imply there are multiple “mcdonald’s”, yet this collection seems to only make one roommate.

Thankfully, they followed up with these fantastic ads from Coke. And yes, fully aware I am a nerd. I fly that flag high as I sit here with my glasses and stripped Grandpa sweater.