I wish I could formulate words on what I think about this. But I just can’t. Europe does it again with another game-changing experiential.
“Life Less Serious” campaign from Chupa Chups. Set in the business district of Amsterdam, people stopped by to chalk it up throughout their day. Young and old just couldn’t resist.
Such an easy concept, pretty cheap (I mean, how much does chalk go for these days?), great brand awareness and more importantly, a feel good message.