Brands doing campaigns that don’t feature their product(s) front and center is my kryptonite. You know, those brands that put on an event, show or stunt just because they can. And they want to brighten consumers’ days.
So who now wants to head to Denmark?
Via I Believe in Advertising
I get that not everything in life is perfect and that people are bound to make mistakes. But how do you make a mistake in just a sentence? This McDonald’s ad from I Believe in Advertising infuriates me to no end. And here’s why:
1) McDonald’s is a single entity. Like one. So the verb of “aren’t” should be the singular “is.”
2) Since the ad uses McDonald’s as a plural noun, then roommate needs to be plural as well. They imply there are multiple “mcdonald’s”, yet this collection seems to only make one roommate.
Thankfully, they followed up with these fantastic ads from Coke. And yes, fully aware I am a nerd. I fly that flag high as I sit here with my glasses and stripped Grandpa sweater.