Absolutely adore this campaign from P&G while at the same time cringing a bit. It’s powerful message comes to life during interviews with young girls. It makes us “big” girls feel extremely embarrassed and in turn, changes the way you’ll ever hear the phrase “like a girl” again.
Agency: Leo Burnett (Chicago, London, Toronto)
This ad for Switzerland’s Tourism makes me want to grab all of my wool items and immediately go there. A place where time just doesn’t exist?! Yes please! Also, taking a “holiday” rather than a “vacation” sounds so much more relaxing.
I haven’t seen someone get this up in arms about book burning since Annie Kinsella went on a rant during the PTA meeting in Field of Dreams. Leo Burnett Detroit came up with this campaign to save the Troy Library. Setting fire to not books, but votes. Genius. I hope to one day work at a place that does work like this. Via I Believe in Advertising
Advertising Agency: Leo Burnett, Detroit, USA
Global Executive Creative Director: Peter McHugh
Creative Director: Glen Hilzinger, Bob Veasey
Creative Services Director: Tony Booth
Operations Director: Rick Bennington
Copywriters: Rob Thiemann, Mike Davis
Creative Technologist: John McClaire
Producers: Jennie Hochthanner, Erik Zaar