Bus shelters are not exactly the most inviting spaces on the block. Which is why I absolutely adore brands and venues that turn them into something enticing. Stouffer’s did it a few years ago when they transformed a shelter with the warm feeling you get from eating their product. Or the taste of the Maharaja royal courts complete with seating.
The latest from a museum in town perfectly captures the “typical” look of a bus shelter, but with a bit more fun (those rotating ads aren’t fooling anyone, if anything, they scare you while flipping). I love the way the “revealed” ad offers admission discounts aside from the exhibition information.
I think there’s one shelter a bit up the street from my usual stop, so I may just have to wander over with a penny in my pocket and go scratch off some frustrations from the day while helping unveil an ad. Well done MCA Chicago.