I know this spot seems a bit creepy, but I just cannot get enough of it. Since we work with Sony, I’m always interested to see what other agency’s on record do for them. And this is a great take on their slogan “Make.Believe”. The Saatchi & Saatchi Argentina office put this together, which is interesting given the song selection I think. Thoughts?
Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Director: Joaquin Espagnol, Miguel Usandivaras
Agency Executive Producer: Adrian Aspani
Producer: Lucila D’amico
Account Director: Joseph Baide
Executive Account : Reinier Suarez
Regional Account Coordinator: Ana Bogni
Production Company: Garlic
Director: Marcelo Burgos
Executive Producer: Alvaro Gorospe/Irene Nuñez Palma
Post Production Company: Serena
Sound Company: Sonomedia
Song: “Young at Heart” by Frank Sinatra
Advertiser’s Supervisor : Mark Stanley/Rossana Schach
Hanna (Non)Tana 