Seeing as I’m in the ad industry (to some respect), I’ve always enjoyed skimming Ad Freak and I Believe in Advertising every morning. It’s really fascinating to see what other countries can get away with as well as grab some creative ideas from the site for your own projects. Here are 2 I really, really loved this week:
1) Kontext Foreign Language School
To promote learning languages, they set up this billboard in a movie theatre. It said, in German, “Get a free cup of coffee at the concession stand.” Those who read German made their way to concessions. Once in the theatre and the movie began, with the translation of the sign outside and the message “You just missed a free coffee. It’s worth it to know foreign languages.”
When we were abroad, Amber and I stumbled into a pub upon getting off the bus in Galway. We then met a table of adorable lads who were there watching the rugby game. But not any rugby game, the All Blacks team from New Zealand. I still don’t understand rugby, but every time I think of rugby I think of this team. And this promo that they made for the upcoming season is crazy good.