About six months ago, Maggie told me about this website I just had to get on and start using: Pinterest. At first, I was confused how I could use the site and what it all really meant. But today, I’m a huge believer and find myself continually checking in to see what’s going on. There’s really no boundaries to what the site can be, seeing as you determine how you want to use it every time you create a board for your pins. I find the site is definitely more of an inspiration source, which is why when I saw this latest campaign from Kotex, I just wanted to get up and cheer. Finally, a brand doing something truly original with this still-in-beta site.
To celebrate National Women’s Inspiration Day, Kotex took to people’s Pinterest boards and created gift boxes for them based on the things they pinned. Then they sent these boxes out and as you’re probably guessing, all the recipients took to social media to share their boxes with others.
I’m pining for more campaigns like this.