I love the warmer weather because it means I can sit outside and do a little reading. Though the problem I’ve found: when you venture outside of the park, there isn’t much in the way of bench seating. Yes, you can sit on the concrete steps of Diversey Harbor (like Harry Potter and I did this weekend), but I can never get comfortable. There’s something about sitting on a bench and reading and having the backdrop of a Lake behind you.
It seems London and the National Literacy Trust have cured my current dilemma by teaming up with with a cartoonist and How to Train a Dragon creator. The Books about Town campaign brings to life classic book illustration interpretations on 50 park benches. Yes, there are book benches strewn about London begging for you to sit and read and they depict some of your favorite books. As we know, I love a seek and find when it comes to the arts.
Heavy sigh. Via BBC News Entertainment & Arts
P.L. Travers’ Mary Poppins by Artist Darel Seow
Michael Bond’s Please Look After This Bear by Artist Michelle Heron
Charles Dickens’ Great Expectations by Artist Ivan Liotchev
“Life Less Serious” campaign from Chupa Chups. Set in the business district of Amsterdam, people stopped by to chalk it up throughout their day. Young and old just couldn’t resist.
Such an easy concept, pretty cheap (I mean, how much does chalk go for these days?), great brand awareness and more importantly, a feel good message.
Growing up in a billboard ridden land, I’m used to reading billboards while driving along. And I was shocked to find some children actually live a childhood where they don’t know the lotto jackpot for the week or where Molly Brown’s fire stand will be so you can buy fireworks outside of your county as someone deemed them illegal.
When I came across A Love Letter For You, I loved it from the start. As someone who never drives, I’m constantly staring out the window when my nose isn’t in a book. Chicago doesn’t offer many reading options in the big city except for store fronts, their sales and other buses. Another reason why I love this project: it’s heavily based in community, which is a matter I’m personally invested in.
Here’s my favorite. And naturally, it got me thinking what I would submit. And also vaguely reminded me of that pathway on I-55 heading into the STL city (right around Afton I believe) that people used to rearrange cups in the fence to spell things out. Not nearly as advanced as this, but still effective.