Out of Thin Air

Seeing advertising gone good affirms my decision to get into this business. Yes, it’s money-hungry and sometimes just full of gimmicks. And then something like this comes along. When a company or brand doesn’t worry about the ROI for themselves, but rather just about the consumer base as a whole, it’s very reassuring. And inspiring. Because in the end, we’re all in this crazy world together.

Here, UTEC (a university in Peru) decided to put a recruitment billboard up. And to show the capabilities of learnings from this school, the billboard collected water from the air and turned it into drinking water for the whole community.

Via AdFreak

Grabbing the Pulse of Doctors

I had this strong urge to be a doctor when I would put on my scrubs and watch ER. Then I learned that schooling never seems to end, I’m not really down with biology and up until recently, I was terrified of needles (still no pierced ears).

After all time, I’ve never once thought of being a doctor or nurse again. I felt confident in my career choice. Then I saw this ad from Africa Health Placements and found myself wishing I was part of the target demographic so I could receive this call.

African doctors leave Africa for openings elsewhere, leaving some serious holes in the medical profession. To help grab the attention and lure doctors, Africa Health Placements enlisted Boomtown to create the following mailer. I’m not a doctor, yet I find myself wishing I could submit an application. Kudos to Boomtown.

Via Ad Freak