Ever since Treasure Island Music Festival in 2011, I have been in love with Silent Discos. They’re a dance party, where only a select few know what’s going on. To participate, you throw on the headphones and then you can hear the music and DJ. You start movin’ and groovin’ and singin’ along. For those walking by, you look completely ridiculous. All they see are you rockin’ out, shuffling your feet on the ground and humming off key. Needless to say, I was hooked from the get go.
And to be honest, Amanda and I silent disco bomb Celia in her cube at least once a month to brighten up her day (and let’s be honest, it brightens ours too). Celia joins right in with the dancing and tries to guess the song we’re listening to (shockingly, she’s often guessed the jam. She gets us.).
And finally, a brand has taken the silent disco party and used it as a stunt. I’m sold.
Via I Believe in Advertising
I know this spot seems a bit creepy, but I just cannot get enough of it. Since we work with Sony, I’m always interested to see what other agency’s on record do for them. And this is a great take on their slogan “Make.Believe”. The Saatchi & Saatchi Argentina office put this together, which is interesting given the song selection I think. Thoughts?
Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Director: Joaquin Espagnol, Miguel Usandivaras
Agency Executive Producer: Adrian Aspani
Producer: Lucila D’amico
Account Director: Joseph Baide
Executive Account : Reinier Suarez
Regional Account Coordinator: Ana Bogni
Production Company: Garlic
Director: Marcelo Burgos
Executive Producer: Alvaro Gorospe/Irene Nuñez Palma
Post Production Company: Serena
Sound Company: Sonomedia
Song: “Young at Heart” by Frank Sinatra
Advertiser’s Supervisor : Mark Stanley/Rossana Schach