The coolest part of this ad is the fact we’re rolling out something similar for one of our client’s next year. I’ve never had any desire for a smartphone, but after seeing this, I want one, solely so I can do this. I’ll also then be in London, which is I guess okay too. And this ad basically brings to life Inception which I’m equally okay with. And I promise, proper posts coming soon, life is just moving a mile a minute.