Calling an Editor

Standard

I get that not everything in life is perfect and that people are bound to make mistakes. But how do you make a mistake in just a sentence? This McDonald’s ad from I Believe in Advertising infuriates me to no end. And here’s why:

1) McDonald’s is a single entity. Like one. So the verb of “aren’t” should be the singular “is.”

2) Since the ad uses McDonald’s as a plural noun, then roommate needs to be plural as well. They imply there are multiple “mcdonald’s”, yet this collection seems to only make one roommate.

Thankfully, they followed up with these fantastic ads from Coke. And yes, fully aware I am a nerd. I fly that flag high as I sit here with my glasses and stripped Grandpa sweater.

Advertisements

One response »

  1. I read it as “Good thing McDonald’s FRIES aren’t your roommate,” but the problem of “aren’t” and “roommate” is still hairy…I just took the French fries as some weird collective noun…

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s